Animation Marketing Videos for Competent Business Growth

Animation marketing is a growing trend in the business world. With more corporate entities embracing animated ad campaigns as catchy engagement boosters, an animation is making big waves in online marketing. While video, in general, is not an entirely new form of marketing tool, animation has only recently secured its place on the roster and its increasing use in business circles only shows how effective it can truly be in getting messages across.

Well-produced and thoughtfully designed animated videos created for advertising and promotions are extremely effective in getting people's attention and keeping them engaged. They are very useful for publicity and exposure not only to existing clients but most especially to potential consumers. Animated videos and ad campaigns are innovative tools that truly work to boost your online presence, create a lasting impression on audiences, and expand your reach, all of which contribute to your business' overall competency and growth.

Marketing through animated videos helps you mark and expand your territory on the web. From basic flash ads to animated shorts and full-length promotional videos, using animation is an incredible way to attract people and compel them to want to know more about your product. They make brands more interesting, and they allow you to level with your audiences better in terms of the kind of language, tone, and visual messages that they understand and can relate with.

Animated ads are flexible mediums. They enable you to go where filmed ads and static marketing tools can't. With animation, anything is possible, which makes abstract thoughts and concepts easier to convey. Advanced technology makes this even more possible. Finally, animation leaves lasting impressions on viewers, which is extremely important if you want them to keep coming back for more. This level of engagement is critical if you want your business to grow.

A Technique for Business Marketing - Viral Video Agency

‘Viral’ videos are those that quickly become popular within a short amount of time. Many different reasons can make a video become highly popular and go viral. Perhaps it has a shock factor, is fun to watch, or involves an element of surprise. A video can also turn viral when it is unique and has a good story. Likewise, a video might go viral and be shared countless times when it has enthralling imagery with excellent sound. Viral videos ultimately became useful for businesses, and if you have never tried it as a marketing strategy, then you should consider consulting with a viral video production agency about it.

All the factors that make a video go viral can be manipulated and incorporated in a marketing video for your business. A viral video does not have to be extremely well made—as long as sharing is facilitated with social media marketing and advertising, the video will make its way around the internet and be watched by thousands of people around the world. Hence, the aim of viral video agencies is to create unique and original explainer videos that are designed for attracting and retaining the viewer attention within the first five to seven seconds.

Viral video agencies combine proven search engine optimization strategies to drive attention to your video. Using appropriate and relevant metadata like proper descriptions, tags, and titles can help. When combined with aggressive marketing methods, your video is sure to go spread and attract more viewers.

A well produced animated marketing video can effectively catch the attention of your target audience and induce laughter, shock, and awe. This is why it makes sense to work with a professional animated video production company. Be sure to hire a reputable viral video agency that understands how these types of videos work and how they can be promoted effectively online.

A Few Reasons Why Viral Video Agency is Amazing

Videos have always been among the most powerful means to communicate a message or idea, and they continuously evolve with the help of reputable video production agencies. These agencies are experts in creating videos work and help your business succeed and get promoted online. One of the ways that they can achieve this is through viral videos, which are designed to become popular within a short span of time. Here are some of the reasons why you should consider hiring a viral video agency and why you should consider this type of video for your business:

• Professional video production companies know what can get people's attention. Viral videos quickly become popular because of the surprise, fun, or shock elements that are involved in them. Most videos are widely viewed due to their story, uniqueness, and soundtrack, too. Moreover, viral videos can easily be shared, and people will not hesitate to share then when they are visible and easy to find in the social media sites.

• The agency can manipulate all elements of a good viral video into your advertising message. Sharing can be initiated with social media advertising and regular advertising in your blog or website, but remember that the audience is the one that will decide whether to make your message spread or not.

• The video will be tailored to what your target audience wants to see. Viral video agencies take a bit of time to research your target audience and determine your message before writing the script and storyboard. This way, they can be sure to make an original and unique video that is catchy and will entice anyone to look within the first five to seven seconds.

• Optimized for web sharing. More video production agencies are adept and knowledgeable in search engine optimization. They understand how it works, too, and how it is crucial for your video to go viral. Hence, they use appropriate and relevant metadata for the description, tags, and title of your video.

Things You Should Look Out for Before Hiring Business Video Animation Professionals

Now that you have decided to embrace video animation as a part of your overall marketing tactic, hiring a professional video animation company should be first on your list of things to do, especially when you lack the in house talent to do the job. While video production can very easily be taken over by your on-site marketers, it is still best to get experienced hands on board to increase your chances of success.

One mistake many business owners make when it comes to producing explainers and business video animations is treating production projects as added expense instead of a profitable investment. Business videos are important investments because they are extremely effective in getting messages across to potential consumers and existing patrons. In the world where target audiences are most easily hooked by impactful visuals, animations and business videos rule marketing vehicles. They are one of the best ways to set yourself apart and differentiate your business from hundreds of other companies within your domain. Dominating the competition is all about impressing your audiences and simplifying messages in a way that consumers can digest better.

Apart from standard qualifications like good credentials, years of experience, and recommendations from previous clients, there are many other things that you should look for in a reliable video animation firm. First is a diverse work portfolio that showcases their previous projects. This will help you gauge the company's capacities as well as whether or not they can capture the exact look and feel of the business video you want to produce and broadcast. Choose a company that offers comprehensive production and marketing services, on top of other solutions that can ultimately help you enhance your audience and consumer engagement. Find a company that specializes in different motion graphic styles and marketing video types, from explainers to animations, web shorts, viral videos, instructional videos, product demos, and more.

Corporate Animated Videos Becoming Viral on the Web

There is no mathematical or any strictly calculated formula, rules, or steps that you should follow to make a video go viral. Many times, viral videos happen organically, but there certain qualities you should consider achieving and mistakes you should avoid if you want to increase your corporate video's chances of going viral. Here are some basic tips to help you make a corporate viral animation:

• Keep things short. Examine viral videos from the last two years and you will find two things in common—humor and length. Of the two, the latter is an ever-important quality you should strive to achieve when creating a corporate video for online consumption. Excessively long presentations are boring, and there's always the danger of losing viewer interest, which further hurts your chances of going viral. Short videos with engaging and well-rounded content are more attractive to viewers and are shared more often.

• Humor is key. Comedy catches people's attention, and funny videos help you grab them and keep them. The most popularly watched videos on the world's most used video engine (YouTube) are those with comedic value. This is essential because when people search for videos, they are usually looking for fun and entertainment, and humor tickles the right spots in their experience.

• Longevity is important. Viral videos persist. They are never one-day wonders. A successful viral video is not only one that gets shared many times over in a span of a day but in a span of many days, or even weeks. To make a video more viral than a one-day wonder, you must keep it alive and active by a promotion. Viral video promotion helps you share and spread your content in all possible media and social network, thus increasing your publicity and staying power in the minds of your target audiences.

Advantages of Social Media Marketing Videos

The best thing about videos is that they have the power potential to transmit complicated information in a short and easy to understand manner. A simple 30-second video can communicate tons of data—historical, academic, or even emotional—better than a large block of text or a static image can. It’s no wonder why social media marketers now use a lot of animated videos to stand out from the crowd.

Videos Go Viral
In the noisy world of Facebook posts, videos still get the most attention and are likelier to be shared. Facebook videos tend to receive better engagement rates—about 40 percent higher, in fact. An animated video, in particular, can be a powerful marketing tool in social media. They are cute and interesting—and people love to share them with friends and family.

YouTube is another social media platform that proves just how powerful videos can be in getting the word out about a product or service. Even if your animated video does not go viral, it will still gain thousands (and even millions) of views over its lifetime if it is useful and instructive. Social media marketers also use YouTube videos to get better rankings on Google. Never has video content been so powerful.

Videos Can Transcend Social Media
Animation and video assets can be posted not just on social media, but also used for television, direct mail campaigns, DVDs, and even trade shows and client presentations. Your marketing dollar will go a long way.

Choosing an Animation / Video Production Company
The key to succeeding in video marketing for social media is to work with an animation production company that truly listens to your needs and takes time to understand your goals. They should also be able to work with your budget and time constraints. 

5 Easy Ways to Find Animated Promotional Videos

Animated promotional videos provide a fun and entertaining way to tell people about your business. To make a high-quality animated promotional video, you need to work with a reputable video production company that specializes in animation. This way, you can be sure that you can rely on skilled and creative individuals who are capable of making an attractive video that can help boost your sales and promote your brand. Here are five easy ways to find the right animation studio that can create your promotional video:

1. Make sure that they specialize in animation. Choose a video production company that has years of experience in making animated videos for a wide range of businesses. They are likelier to have a reliable and streamlined process in place to minimize turnaround time.

2. Pick a company that keeps you involved in all production stages. A good animated video company always consults with their clients before making any crucial decision. Hence, they take time to know your business and your product or service, and they always ask for your approval before finalizing a script, character design, and other important aspects involved in making the animated promotional video.

3. View their portfolio. Look up samples of the animated promotional videos they have produced for other businesses. This way, you can determine the overall quality of their work and see if their style suits your promotional goals. See the amount of videos that they have made. The more high-quality videos they have, the better they are likely to perform for you.

4. How did their samples make you feel? Did you like the animation? Were the video and voiceover clear? Was the story interesting? These factors should help you decide whether to hire them or not.

5. Look up testimonials – Find reviews and feedback on the animation company to learn what other clients would have to say about them. This is a good way to determine the quality of customer service that the company has.

10 Quick Tips about Video Presentation Companies

Video presentations can help make a meeting more successful and encourage participants to retain more information compared to when they sit and listen to someone talking endlessly for hours. Video production companies can help make any type of video presentation for your business or non-profit organization. Here are 10 quick tips that can help you find and hire the right video presentation company:

1.    Look for an experienced company that specializes in video production – View their portfolio, watch their samples, and pick a professional company that has years of experience in producing videos for a wide range of businesses and industries.

2.    See the industries that the company has worked for – Experienced and reputable companies are flexible and can make videos for education, government, healthcare, human resources, charities and non-profit organizations, public relations, manufacturing and logistics, and finance sectors.

3.    Try animation – Look for a company that can do animated presentation videos. Animation can be a fun, entertaining, or enthralling way to share information and learn something new.

4.    Explore the video services – Skilled video presentation companies can produce anything from marketing videos to training videos. Look for a company that can create videos for sales, websites, social media, product or service overview, and corporate presentations, and consider a company with experience in making successful viral videos.

5.    Check out the motion graphic styles – Reputable video presentation companies can do both 2D and 3D animated videos, as well as whiteboard animation, infographics, custom videos, and live action.

6.    Review their video production process – A good company should involve you in every aspect of the production.

7.    Choose a company that values your opinion and approval – Professional companies do not work on the project all by themselves. They check with you before proceeding to gain your approval, in case some revisions must be made on the script, storyboard, and other aspects of the video.

8.    Determine how long it would take for the video to be delivered – Some of the best video presentation companies can deliver your video within four to six weeks.

9.    Choose a video presentation company that has a talented pool of voice talents – Make sure that they can cover a wide range of languages and accents, and that they are flexible to suit your needs.

10.     Look for a company that provides free consultation – This can help you get started on a video presentation project and help the company understand your business and your goals.

10 Creative Ways to Improve Your Animated Viral Videos

Maximizing marketing results through animated videos has a lot to do with going viral. Here are ways to increase your chances of making your animation the next viral hit:

•    Make it compelling. You don't need a cat playing the piano to catch people's attention. A compelling video is one with content that addresses your target audiences' needs. (how-to videos, FAQs, and animated demos, come to mind)

•    Conduct video SEO. This will make your video searchable not only in but also outside of YouTube.

•    Brand your channel. Branding your channel means creating a branded experience for your viewers on YouTube. This also makes your video channel a destination in and of itself, where you can extend marketing efforts.

•    Use annotations. Adding annotations and hidden nuggets, along with clickable calls to action helps build your subscribers and direct them to other things you have to offer.

•    Leverage bulletin alerts. Creating a bulletin helps notify your subscribers and peers about what's new about your business or channel.

•    Adopt YouTube ads. People now treat YouTube as a classic search engine and bidding on keywords like you would on Google's pay-per-click scheme is now possible. Another type of YouTube advertising comes in the form of promoted video or CTA ads (call-to-action ads), which are clickable and enable users to click over to the advertisers’ website.

•    Turn to social media. Leveraging other platforms is the beauty of connectivity. Videos are now more shareable through blogs and social sites, which allow you to share links or embed videos and usher in a viral boom.

•    Review analytics. YouTube Insights and Google Analytics are only some of the best tools you can use to gain insight into people who are consuming your content.

•    Create a strong message. To maximize the power of your animated video, you need to center them on a message that appeals not only to your target people but also to a wider variety of audiences. Weaving others in allows you to expand the audience base that will be willing to share your viral content.

•    Shock and awe. Push the envelope when conceptualizing your video and always look for a WOW factor, which is exactly what compels people to push and share content.

6 Useful Tips to Improve Animated Business Videos

Creating a killer animated video for your business is all in your production approach. Here are some useful tips you can follow to enhance your video animations:

•    A well-written script forms the foundation of a successful explainer animation. Many times, it helps to have an outside voice who understands exactly what you are trying to convey when conceptualizing your video's script. This outsider will not only cast a new look into your concept but bring fresh ideas into the table to make your video even more effective. Professional production firms are filled with experienced people like these who can add real value to your business video.

•    The shorter your video is, the better. Remember that the less you say, the better people will be able to recall what your video is all about. Most of the time, all you need is a hook to get people interested enough to take the next step.

•    A well animated business explainer keeps it simple and focuses on basic things like the problem, the proposed solution, how this solution works/its value, and a call to action.

•    Explain product benefits and not its features, value rather than specs. When launching a product, it is tempting to show off as many features and specifications as you can in your video. While this is also important, be sure that you tag these features with the benefits or value they offer to customers, which is quite honestly, all that really matters to them. Leave the tech-specs on your written copy, unless they are major features that absolutely need a mention.

•    Don't ruin a perfectly good animation with poor audio. Use a professional voice that can deliver your message well.

•    Finally, don't forget to have fun creating your animation. This will resonate with your target audience because it will show in the quality of the end product and the voice and tone of the entire video.