Animated Web Video Production: The Power of Animation to Promote Your Brand

The video is such a ubiquitous presence across the World Wide Web because audiences demand content that is rich, dynamic, and engaging. It is a warm, visually rich, and compelling medium that caters to all the senses, thus helping marketers transfer messages with much less friction than typical text copies. Consumers of content love to be pampered with compelling images and to receive messages while avoiding unnecessary exertion on their part. This is why many businesses are now seeing the benefit of capitalizing on the natural advantages of video promotion.

Animations are only one form of video promotion that can help you reap great ROI and strengthen promotion for your business. It is also an increasingly popular subset that more and more marketers are using not only because of its clear audience draw, but because it is something that is dynamic, enjoyable, and cost-effective to produce. With animation, you cut costs of having to pay and work with a large pool of creative teams, equipment managers, actors, and the like, while also avoiding the worries and hassles of different factors that are outside of your control, such as the weather for filming. Almost all elements of animated videos can easily be controlled within the confines of a production room.

Perhaps more importantly, the nature of animated content makes animated ads inherently more appealing than their live action counterparts. Some audiences may struggle to connect with actors on a screen, especially when the talent you got isn't as compelling or believable whereas broad-themed drawings are a lot easier to identify with. Animated ads help create a deeper connection with audiences and give viewers the opportunity to fill narrative gaps (if any) with their personal experiences, which deepens their connection and investment on the video even more. Animated web videos are such popular content online for good reason—because they work.

A Technique for Business Marketing - Viral Video Agency

‘Viral’ videos are those that quickly become popular within a short amount of time. Many different reasons can make a video become highly popular and go viral. Perhaps it has a shock factor, is fun to watch, or involves an element of surprise. A video can also turn viral when it is unique and has a good story. Likewise, a video might go viral and be shared countless times when it has enthralling imagery with excellent sound. Viral videos ultimately became useful for businesses, and if you have never tried it as a marketing strategy, then you should consider consulting with a viral video production agency about it.

All the factors that make a video go viral can be manipulated and incorporated in a marketing video for your business. A viral video does not have to be extremely well made—as long as sharing is facilitated with social media marketing and advertising, the video will make its way around the internet and be watched by thousands of people around the world. Hence, the aim of viral video agencies is to create unique and original explainer videos that are designed for attracting and retaining the viewer attention within the first five to seven seconds.

Viral video agencies combine proven search engine optimization strategies to drive attention to your video. Using appropriate and relevant metadata like proper descriptions, tags, and titles can help. When combined with aggressive marketing methods, your video is sure to go spread and attract more viewers.

A well produced animated marketing video can effectively catch the attention of your target audience and induce laughter, shock, and awe. This is why it makes sense to work with a professional animated video production company. Be sure to hire a reputable viral video agency that understands how these types of videos work and how they can be promoted effectively online.

Grab Attention with Business Promotional Videos

Adding a promotional video to your business website allows you to reach out to your target market and let them know of your latest offers in a more engaging way. There are many benefits to posting a professionally-produced promotional video on your home page, and below are just some of them:

Increase online visibility
Did you know Google owns YouTube, and as a consequence, Google tends to rank websites with YouTube videos on them better? If your business website incorporates a promotional video hosted on YouTube, it will score more points with the search engines—and this gives you a big advantage that your competitors might not have. Simply upload your video to YouTube and embed it to your website to enjoy fantastic search engine optimization benefits.

Better visitor engagement
The Video is an exciting way of communicating with people who visit your website. Watching a well-produced business promotional video requires less effort than reading blocks of text, too. Studies even show that most people tend to remember the information conveyed audio visually better than they retain information they read.

Say more with less
Complex ideas can be hard to communicate using written words or static images. A business video presentation immediately brings your message to life in a memorable and relatable manner.

Promotional video marketing
When visitors to our website like your video, they will likely forward its link to their friends and colleagues, or share it with their social media network. This ultimately drives more traffic to your website, creates a buzz about what you are offering, and helps you build a brand.

Use it anywhere
That video doesn’t have to stay just on your website—you can also play it on a big screen during trade shows and even make it a part of your employee orientation and recruitment programs. It’s a gift that keeps on giving.