Tuesday, 27 October 2015

Animated Short Videos – Now You Can Create a High Quality One!

An animated short video can boost your marketing campaign and contribute to your branding efforts. Animated promotional videos can boost your company's image because it can make your target audience think that you are a tech-savvy and respectable business. While this type of video may seem like a trend, it is effective in boosting your conversions by up to 64 percent when prominently positioned on your landing page. If an animated short video is not yet in your marketing strategy, then it is time to find a reputable video production agency that can make you one.

Look for a good video production company that specializes in animation. Make sure that the company has years of experience in making animated marketing and business videos for a wide range of industries. This way, they can take time to understand your needs and create a high-quality animated video about your product or service with the aim of boosting conversions and increasing your online visibility and presence.

Most viewers relate to videos due to the moving pictures, sound, imagery, voices, and the fact that they can learn and understand the message in a few seconds (unlike when they have to read a print ad or a brochure). This is because the average viewer has a short attention span, so they would rather spend time doing something else than read. Adding an animated video to your marketing strategy can help make a better impression of your business into the minds of your target customers.

A short animated video can explain information in a simple way so that even the average viewer can understand what you are trying to promote to them. The video will explain the product and how it works without static images and charts that may intimidate the audience. Animated short videos can be anything from educational and training videos to explainer videos.

Animated Corporate Video Engaging more Customers

Marketing is all about engaging audiences and creating awareness about a specific product, service, brand, or business. Whether you are selling an idea to the general public or your stakeholders, you need a compelling way to present your value proposition; otherwise they will see you as just another business they can reject. Making your corporate presentations more engaging and compelling is key to attracting more business partners and clients and sparking their curiosity enough to want to know more about what you can offer. While some may think that corporate business settings have no space for juvenile things like cartoons and animations, you will be surprised at how they can improve your presentations and marketing efforts.

Animated videos are extremely effective in terms of attracting attention and keeping audiences glued to their screens. Combined with killer graphics and a cohesive narrative, animated corporate videos can truly be a powerful tool to help you keep your audiences engaged and interested. More than being attention grabbers, animated videos serve as practical means to demonstrate concepts and abstract ideas that may be hard to illustrate otherwise. In this way, they help create better awareness of the message you are trying to convey. Done well, an animated corporate video will go a long way to selling your business and attracting more people to your doorstep.

Animated videos keep audiences occupied. They make use of multiple senses to arouse interest and evoke emotions in the viewer. Animations are also very flexible mediums of communication in that they appeal to all ages. While they may seem too juvenile for the grown up world of business, they are actually among the most effective means to communicate complex ideas and concepts to audiences, target clients, and even potential business partners. They make information more digestible and help create a strong engagement between customers.

Grab Attention with Business Promotional Videos

Adding a promotional video to your business website allows you to reach out to your target market and let them know of your latest offers in a more engaging way. There are many benefits to posting a professionally-produced promotional video on your home page, and below are just some of them:

Increase online visibility
Did you know Google owns YouTube, and as a consequence, Google tends to rank websites with YouTube videos on them better? If your business website incorporates a promotional video hosted on YouTube, it will score more points with the search engines—and this gives you a big advantage that your competitors might not have. Simply upload your video to YouTube and embed it to your website to enjoy fantastic search engine optimization benefits.

Better visitor engagement
The Video is an exciting way of communicating with people who visit your website. Watching a well-produced business promotional video requires less effort than reading blocks of text, too. Studies even show that most people tend to remember the information conveyed audio visually better than they retain information they read.

Say more with less
Complex ideas can be hard to communicate using written words or static images. A business video presentation immediately brings your message to life in a memorable and relatable manner.

Promotional video marketing
When visitors to our website like your video, they will likely forward its link to their friends and colleagues, or share it with their social media network. This ultimately drives more traffic to your website, creates a buzz about what you are offering, and helps you build a brand.

Use it anywhere
That video doesn’t have to stay just on your website—you can also play it on a big screen during trade shows and even make it a part of your employee orientation and recruitment programs. It’s a gift that keeps on giving.

All You Need To Know About Startup Demo Video

Start-up business might have a tight budget, but that does not mean that it cannot carry out a marketing campaigns. Promotional videos are usually not the first option in the minds of start-up business owners when it comes to promoting their business. If you own a start-up business, you do not have to limit yourself to print ad and typical web promotion by using social media, blogging, SEO, and your website. There are video production companies that can make a high-quality demo video for your business, even on a minimal budget. This way, you can effectively promote your product or service and stay competitive in the market.

A start up demo video can be at least ten times more affordable than a marketing campaign with a huge budget, but it can be as effective as the expensive promotional options. Reputable video production companies can create a startup demo video that is effective and properly targeted to create a buzz that can make people notice your business. To do this, the company understands your unique idea and thinks of a good and one of a kind promotional strategy to show that. You can place the start-up demo video on your website and use it to make a sales pitch. It can be shared in social media sites, too. If it is well done, it may go viral and spread quickly to attract more viewers and improve your conversions.

The visuals and images were seen, and the voices and sound heard from videos are more likely to be remembered by an average viewer. Hence, they can deliver more information that is easy to remember compared to when they are presented in written format and in charts. Videos have better recall, making them effective in branding (which is crucial for start-ups, too). When you have a high-quality animated start-up demo video, then you can effectively communicate your idea, tell people what makes it unique and how it is different, and make sure that you can connect with your audience.

A Few Reasons Why Viral Video Agency is Amazing

Videos have always been among the most powerful means to communicate a message or idea, and they continuously evolve with the help of reputable video production agencies. These agencies are experts in creating videos work and help your business succeed and get promoted online. One of the ways that they can achieve this is through viral videos, which are designed to become popular within a short span of time. Here are some of the reasons why you should consider hiring a viral video agency and why you should consider this type of video for your business:

Professional video production companies know what can get people's attention. Viral videos quickly become popular because of the surprise, fun, or shock elements that are involved in them. Most videos are widely viewed due to their story, uniqueness, and soundtrack, too. Moreover, viral videos can easily be shared, and people will not hesitate to share then when they are visible and easy to find in the social media sites.

The agency can manipulate all elements of a good viral video into your advertising message. Sharing can be initiated with social media advertising and regular advertising in your blog or website, but remember that the audience is the one that will decide whether to make your message spread or not.

The video will be tailored to what your target audience wants to see. Viral video agencies take a bit of time to research your target audience and determine your message before writing the script and storyboard. This way, they can be sure to make an original and unique video that is catchy and will entice anyone to look within the first five to seven seconds.

Optimized for web sharing. More video production agencies are adept and knowledgeable in search engine optimization. They understand how it works, too, and how it is crucial for your video to go viral. Hence, they use appropriate and relevant metadata for the description, tags, and title of your video.

Tuesday, 6 October 2015

Things You Should Look Out for Before Hiring Business Video Animation Professionals

Now that you have decided to embrace video animation as a part of your overall marketing tactic, hiring a professional video animation company should be first on your list of things to do, especially when you lack the in house talent to do the job. While video production can very easily be taken over by your on-site marketers, it is still best to get experienced hands on board to increase your chances of success.

One mistake many business owners make when it comes to producing explainers and business video animations is treating production projects as added expense instead of a profitable investment. Business videos are important investments because they are extremely effective in getting messages across to potential consumers and existing patrons. In the world where target audiences are most easily hooked by impactful visuals, animations and business videos rule marketing vehicles. They are one of the best ways to set yourself apart and differentiate your business from hundreds of other companies within your domain. Dominating the competition is all about impressing your audiences and simplifying messages in a way that consumers can digest better.

Apart from standard qualifications like good credentials, years of experience, and recommendations from previous clients, there are many other things that you should look for in a reliable video animation firm. First is a diverse work portfolio that showcases their previous projects. This will help you gauge the company's capacities as well as whether or not they can capture the exact look and feel of the business video you want to produce and broadcast. Choose a company that offers comprehensive production and marketing services, on top of other solutions that can ultimately help you enhance your audience and consumer engagement. Find a company that specializes in different motion graphic styles and marketing video types, from explainers to animations, web shorts, viral videos, instructional videos, product demos, and more.