Wednesday, 16 September 2015

Create a Facebook Video to Boost Your Traffic

The average American views his or her Facebook newsfeed about 14 times a day. Facebook itself claims that four billion videos are being watched in their platform each day. These facts are proof that creating a good video to post on Facebook can be an effective way to boost your website traffic. The world's leading social media site even released the Premium Video Ads campaign in 2013 to help businesses promote themselves more effectively using their platform.

Facebook's premium video ad is an information-rich storytelling format designed for advertisers and it provides your business a good way to increase brand awareness in a short period— as long as your target customer pays attention to your ad. Hence, you need to make sure that your Facebook video is well-made with a unique and attractive concept to engage more viewers.

To make the video more effective, consider uploading it directly to Facebook, and upload it again in YouTube. The social media platform is more likely to show a directly uploaded video to more people, so consider that if you want to increase the views. Use the 'call to action' feature to drive more traffic to your site using the video. Remember to edit the title of the video and make it SEO-friendly, add a description and use appropriate hash tags on it, and choose an attractive thumbnail.

Facebook videos are popular mediums with advertisers and businesses that are launching new products. They can encourage loyalty among your customers and even prompt them to tell their friends and family about you. Videos can be a cost-effective way to have a large-scale and lasting impact in the minds of your target customers, but for best results, you need to be sure to hire a reputable and experienced video production company.

Corporate Animated Videos Becoming Viral on the Web

There is no mathematical or any strictly calculated formula, rules, or steps that you should follow to make a video go viral. Many times, viral videos happen organically, but there certain qualities you should consider achieving and mistakes you should avoid if you want to increase your corporate video's chances of going viral. Here are some basic tips to help you make a corporate viral animation:

Keep things short. Examine viral videos from the last two years and you will find two things in common—humor and length. Of the two, the latter is an ever-important quality you should strive to achieve when creating a corporate video for online consumption. Excessively long presentations are boring, and there's always the danger of losing viewer interest, which further hurts your chances of going viral. Short videos with engaging and well-rounded content are more attractive to viewers and are shared more often.

Humor is key. Comedy catches people's attention, and funny videos help you grab them and keep them. The most popularly watched videos on the world's most used video engine (YouTube) are those with comedic value. This is essential because when people search for videos, they are usually looking for fun and entertainment, and humor tickles the right spots in their experience.

Longevity is important. Viral videos persist. They are never one-day wonders. A successful viral video is not only one that gets shared many times over in a span of a day but in a span of many days, or even weeks. To make a video more viral than a one-day wonder, you must keep it alive and active by a promotion. Viral video promotion helps you share and spread your content in all possible media and social network, thus increasing your publicity and staying power in the minds of your target audiences.

Benefits of Investing In Explainer Videos

Explainer videos are not merely shown to introduce and explain what your product is about. They are useful for advertising and promoting your business online, too. An explainer video is typically two to three minutes long, which is good enough to answer all the important questions and provide information about your product or service. Your business could benefit more with an explainer video, even if you have a good SEO program and your website is getting a decent amount of traffic. An explainer video may help increase conversions and widen your customer base.

An average consumer is more likely to buy a product or sign up for a service if he or she knows that it can do for him or her. An explainer video can help convey your idea or message to the viewer in a more concise way. Moreover, a well-crafted video will engage the customer and make him pay more attention to your message and encourage brand recall. Explainer videos may help boost your image as a professional business, too, because they show that you are willing to invest time and money to tell people about your business properly.

An explainer video can make your business stand out, especially if it is creatively made with high-quality sound, visuals, and a story. Animated explainer videos are good examples of this because they are catchy, innovative, fun to watch, and entertaining enough to make viewers pay attention and remember what the message is about.

The Promotion is another reason for investing in high-quality animated explainer videos. You can upload the video in your social media sites to spread awareness about your product or service. This way, you can reach more people without relying too much on your website to promote your message. Customers can learn more about your product or service when they see your video on YouTube or Facebook, then follow through by visiting your actual website.

Advantages of Social Media Marketing Videos

The best thing about videos is that they have the power potential to transmit complicated information in a short and easy to understand manner. A simple 30-second video can communicate tons of data—historical, academic, or even emotional—better than a large block of text or a static image can. It’s no wonder why social media marketers now use a lot of animated videos to stand out from the crowd.

Videos Go Viral
In the noisy world of Facebook posts, videos still get the most attention and are likelier to be shared. Facebook videos tend to receive better engagement rates—about 40 percent higher, in fact. An animated video, in particular, can be a powerful marketing tool in social media. They are cute and interesting—and people love to share them with friends and family.

YouTube is another social media platform that proves just how powerful videos can be in getting the word out about a product or service. Even if your animated video does not go viral, it will still gain thousands (and even millions) of views over its lifetime if it is useful and instructive. Social media marketers also use YouTube videos to get better rankings on Google. Never has video content been so powerful.

Videos Can Transcend Social Media
Animation and video assets can be posted not just on social media, but also used for television, direct mail campaigns, DVDs, and even trade shows and client presentations. Your marketing dollar will go a long way.

Choosing an Animation / Video Production Company
The key to succeeding in video marketing for social media is to work with an animation production company that truly listens to your needs and takes time to understand your goals. They should also be able to work with your budget and time constraints. 

5 Easy Ways to Find Animated Promotional Videos

Animated promotional videos provide a fun and entertaining way to tell people about your business. To make a high-quality animated promotional video, you need to work with a reputable video production company that specializes in animation. This way, you can be sure that you can rely on skilled and creative individuals who are capable of making an attractive video that can help boost your sales and promote your brand. Here are five easy ways to find the right animation studio that can create your promotional video:

1. Make sure that they specialize in animation. Choose a video production company that has years of experience in making animated videos for a wide range of businesses. They are likelier to have a reliable and streamlined process in place to minimize turnaround time.

2. Pick a company that keeps you involved in all production stages. A good animated video company always consults with their clients before making any crucial decision. Hence, they take time to know your business and your product or service, and they always ask for your approval before finalizing a script, character design, and other important aspects involved in making the animated promotional video.

3. View their portfolio. Look up samples of the animated promotional videos they have produced for other businesses. This way, you can determine the overall quality of their work and see if their style suits your promotional goals. See the amount of videos that they have made. The more high-quality videos they have, the better they are likely to perform for you.

4. How did their samples make you feel? Did you like the animation? Were the video and voiceover clear? Was the story interesting? These factors should help you decide whether to hire them or not.

5. Look up testimonials – Find reviews and feedback on the animation company to learn what other clients would have to say about them. This is a good way to determine the quality of customer service that the company has.