4 Ways to Make Your Explainer Videos Optimal for Marketing

A good explainer video can hook new customers and dramatically increase sales. You might be wondering—why are videos so effective in marketing? That’s because the human brain is hardwired to detect motion. In a sea of words that is the internet, an explainer video stands out and is likely to be noticed. Having an explainer video on your home page can potentially increase the rate at which passive visitors become buying consumers. But to be successful, your explainer video needs to be optimal for marketing to begin with. How do you ensure this? Here are some tips.

1. Use motion to hit two birds with one stone: information and entertainment. The creative and effective use of movement in a visual format combined with an entertaining overview of your message or product separates a great explainer video from a bad one. Why not try animated videos?

2. Keep it short. Explain everything in less than a minute because your audience doesn’t have time to watch a lengthy video. Show everything a potential customer needs to know about your company: who you are, exactly what you do or produce, and why they should use your services or products.

3. Make it your goal to evoke emotion. The most engaging explainer videos build thoughtful and meaningful visual stories, often using characters, to tug at the emotions of whoever is watching. Go for an explainer video that is loaded with information combined with heartfelt entertainment.

4. Hire a video production company for professional results. A homemade video with low resolution, bad lighting, and a noisy background will only make your company look amateur. Leave your explainer video in the hands of experts to get the best results—videos that you will be proud to put on your website and distribute on social media platforms.

Are you ready to create an explainer video for your new product or service? Try animation, which combines all the elements that make a video optimal for marketing. Talk to an animated video expert to explore your choices. 

A Few Reasons Why Viral Video Agency is Amazing

Videos have always been among the most powerful means to communicate a message or idea, and they continuously evolve with the help of reputable video production agencies. These agencies are experts in creating videos work and help your business succeed and get promoted online. One of the ways that they can achieve this is through viral videos, which are designed to become popular within a short span of time. Here are some of the reasons why you should consider hiring a viral video agency and why you should consider this type of video for your business:

• Professional video production companies know what can get people's attention. Viral videos quickly become popular because of the surprise, fun, or shock elements that are involved in them. Most videos are widely viewed due to their story, uniqueness, and soundtrack, too. Moreover, viral videos can easily be shared, and people will not hesitate to share then when they are visible and easy to find in the social media sites.

• The agency can manipulate all elements of a good viral video into your advertising message. Sharing can be initiated with social media advertising and regular advertising in your blog or website, but remember that the audience is the one that will decide whether to make your message spread or not.

• The video will be tailored to what your target audience wants to see. Viral video agencies take a bit of time to research your target audience and determine your message before writing the script and storyboard. This way, they can be sure to make an original and unique video that is catchy and will entice anyone to look within the first five to seven seconds.

• Optimized for web sharing. More video production agencies are adept and knowledgeable in search engine optimization. They understand how it works, too, and how it is crucial for your video to go viral. Hence, they use appropriate and relevant metadata for the description, tags, and title of your video.

Create a Facebook Video to Boost Your Traffic

The average American views his or her Facebook newsfeed about 14 times a day. Facebook itself claims that four billion videos are being watched in their platform each day. These facts are proof that creating a good video to post on Facebook can be an effective way to boost your website traffic. The world's leading social media site even released the Premium Video Ads campaign in 2013 to help businesses promote themselves more effectively using their platform.

Facebook's premium video ad is an information-rich storytelling format designed for advertisers and it provides your business a good way to increase brand awareness in a short period— as long as your target customer pays attention to your ad. Hence, you need to make sure that your Facebook video is well-made with a unique and attractive concept to engage more viewers.

To make the video more effective, consider uploading it directly to Facebook, and upload it again in YouTube. The social media platform is more likely to show a directly uploaded video to more people, so consider that if you want to increase the views. Use the 'call to action' feature to drive more traffic to your site using the video. Remember to edit the title of the video and make it SEO-friendly, add a description and use appropriate hash tags on it, and choose an attractive thumbnail.

Facebook videos are popular mediums with advertisers and businesses that are launching new products. They can encourage loyalty among your customers and even prompt them to tell their friends and family about you. Videos can be a cost-effective way to have a large-scale and lasting impact in the minds of your target customers, but for best results, you need to be sure to hire a reputable and experienced video production company.

Advantages of Social Media Marketing Videos

The best thing about videos is that they have the power potential to transmit complicated information in a short and easy to understand manner. A simple 30-second video can communicate tons of data—historical, academic, or even emotional—better than a large block of text or a static image can. It’s no wonder why social media marketers now use a lot of animated videos to stand out from the crowd.

Videos Go Viral
In the noisy world of Facebook posts, videos still get the most attention and are likelier to be shared. Facebook videos tend to receive better engagement rates—about 40 percent higher, in fact. An animated video, in particular, can be a powerful marketing tool in social media. They are cute and interesting—and people love to share them with friends and family.

YouTube is another social media platform that proves just how powerful videos can be in getting the word out about a product or service. Even if your animated video does not go viral, it will still gain thousands (and even millions) of views over its lifetime if it is useful and instructive. Social media marketers also use YouTube videos to get better rankings on Google. Never has video content been so powerful.

Videos Can Transcend Social Media
Animation and video assets can be posted not just on social media, but also used for television, direct mail campaigns, DVDs, and even trade shows and client presentations. Your marketing dollar will go a long way.

Choosing an Animation / Video Production Company
The key to succeeding in video marketing for social media is to work with an animation production company that truly listens to your needs and takes time to understand your goals. They should also be able to work with your budget and time constraints. 

6 Useful Tips to Improve Animated Business Videos

Creating a killer animated video for your business is all in your production approach. Here are some useful tips you can follow to enhance your video animations:

•    A well-written script forms the foundation of a successful explainer animation. Many times, it helps to have an outside voice who understands exactly what you are trying to convey when conceptualizing your video's script. This outsider will not only cast a new look into your concept but bring fresh ideas into the table to make your video even more effective. Professional production firms are filled with experienced people like these who can add real value to your business video.

•    The shorter your video is, the better. Remember that the less you say, the better people will be able to recall what your video is all about. Most of the time, all you need is a hook to get people interested enough to take the next step.

•    A well animated business explainer keeps it simple and focuses on basic things like the problem, the proposed solution, how this solution works/its value, and a call to action.

•    Explain product benefits and not its features, value rather than specs. When launching a product, it is tempting to show off as many features and specifications as you can in your video. While this is also important, be sure that you tag these features with the benefits or value they offer to customers, which is quite honestly, all that really matters to them. Leave the tech-specs on your written copy, unless they are major features that absolutely need a mention.

•    Don't ruin a perfectly good animation with poor audio. Use a professional voice that can deliver your message well.

•    Finally, don't forget to have fun creating your animation. This will resonate with your target audience because it will show in the quality of the end product and the voice and tone of the entire video.