4 Ways to Make Your Explainer Videos Optimal for Marketing

A good explainer video can hook new customers and dramatically increase sales. You might be wondering—why are videos so effective in marketing? That’s because the human brain is hardwired to detect motion. In a sea of words that is the internet, an explainer video stands out and is likely to be noticed. Having an explainer video on your home page can potentially increase the rate at which passive visitors become buying consumers. But to be successful, your explainer video needs to be optimal for marketing to begin with. How do you ensure this? Here are some tips.

1. Use motion to hit two birds with one stone: information and entertainment. The creative and effective use of movement in a visual format combined with an entertaining overview of your message or product separates a great explainer video from a bad one. Why not try animated videos?

2. Keep it short. Explain everything in less than a minute because your audience doesn’t have time to watch a lengthy video. Show everything a potential customer needs to know about your company: who you are, exactly what you do or produce, and why they should use your services or products.

3. Make it your goal to evoke emotion. The most engaging explainer videos build thoughtful and meaningful visual stories, often using characters, to tug at the emotions of whoever is watching. Go for an explainer video that is loaded with information combined with heartfelt entertainment.

4. Hire a video production company for professional results. A homemade video with low resolution, bad lighting, and a noisy background will only make your company look amateur. Leave your explainer video in the hands of experts to get the best results—videos that you will be proud to put on your website and distribute on social media platforms.

Are you ready to create an explainer video for your new product or service? Try animation, which combines all the elements that make a video optimal for marketing. Talk to an animated video expert to explore your choices. 

Animated Short Videos – Now You Can Create a High Quality One!

An animated short video can boost your marketing campaign and contribute to your branding efforts. Animated promotional videos can boost your company's image because it can make your target audience think that you are a tech-savvy and respectable business. While this type of video may seem like a trend, it is effective in boosting your conversions by up to 64 percent when prominently positioned on your landing page. If an animated short video is not yet in your marketing strategy, then it is time to find a reputable video production agency that can make you one.

Look for a good video production company that specializes in animation. Make sure that the company has years of experience in making animated marketing and business videos for a wide range of industries. This way, they can take time to understand your needs and create a high-quality animated video about your product or service with the aim of boosting conversions and increasing your online visibility and presence.

Most viewers relate to videos due to the moving pictures, sound, imagery, voices, and the fact that they can learn and understand the message in a few seconds (unlike when they have to read a print ad or a brochure). This is because the average viewer has a short attention span, so they would rather spend time doing something else than read. Adding an animated video to your marketing strategy can help make a better impression of your business into the minds of your target customers.

A short animated video can explain information in a simple way so that even the average viewer can understand what you are trying to promote to them. The video will explain the product and how it works without static images and charts that may intimidate the audience. Animated short videos can be anything from educational and training videos to explainer videos.