Animated Corporate Videos Give Your Company a Marketing Edge

Animation is typically associated as something that appeals only to children, but the colorful visuals, creatively designed characters, playful sounds, and voice talents can appeal to all ages. If you want to make your company stand out from the competition, then you should consider creating an animated corporate video with the help of a production company that specializes in it. Here are some of the ways that an animated corporate video can give your company a marketing edge:

• It shows that you care about the needs of your customers – Many people prefer to watch something rather than read lengthy text. Humans naturally have shorter attentions spans, and in this busy world, most people can’t devote 15 to 20 minutes to reading. Hence, they would rather watch a two to three minute video. When you produce an animated corporate video, you can condense all ideas and messages in a two to three-minute presentation, so you do not have to worry about your audience losing interest halfway through the show.

• It can be more convincing and enthralling than conventional sales talk – As much as possible, animated corporate videos don’t use traditional advertising and sales tactics to promote something. Instead, they appeal to your audience's senses and emotions through enthralling audio and mesmerizing imagery. Moreover, an animated corporate video keeps the message brief and concise, making it more memorable with the help of colorful images and high-quality audio.

• Set the trend – When most companies turn to traditional promotional methods, you can turn to animated corporate videos to create and deliver unique content that has never been seen or used before.

It is important for an animated corporate video to be properly produced with your needs and marketing goals in mind. Hence, find a reputable animated video production company that involves you in all stages of production. They should be able to deliver an effective and reasonably priced animated corporate video in only a few weeks.

4 Ways to Make Your Explainer Videos Optimal for Marketing

A good explainer video can hook new customers and dramatically increase sales. You might be wondering—why are videos so effective in marketing? That’s because the human brain is hardwired to detect motion. In a sea of words that is the internet, an explainer video stands out and is likely to be noticed. Having an explainer video on your home page can potentially increase the rate at which passive visitors become buying consumers. But to be successful, your explainer video needs to be optimal for marketing to begin with. How do you ensure this? Here are some tips.

1. Use motion to hit two birds with one stone: information and entertainment. The creative and effective use of movement in a visual format combined with an entertaining overview of your message or product separates a great explainer video from a bad one. Why not try animated videos?

2. Keep it short. Explain everything in less than a minute because your audience doesn’t have time to watch a lengthy video. Show everything a potential customer needs to know about your company: who you are, exactly what you do or produce, and why they should use your services or products.

3. Make it your goal to evoke emotion. The most engaging explainer videos build thoughtful and meaningful visual stories, often using characters, to tug at the emotions of whoever is watching. Go for an explainer video that is loaded with information combined with heartfelt entertainment.

4. Hire a video production company for professional results. A homemade video with low resolution, bad lighting, and a noisy background will only make your company look amateur. Leave your explainer video in the hands of experts to get the best results—videos that you will be proud to put on your website and distribute on social media platforms.

Are you ready to create an explainer video for your new product or service? Try animation, which combines all the elements that make a video optimal for marketing. Talk to an animated video expert to explore your choices. 

All You Need To Know About Startup Demo Video

Start-up business might have a tight budget, but that does not mean that it cannot carry out a marketing campaigns. Promotional videos are usually not the first option in the minds of start-up business owners when it comes to promoting their business. If you own a start-up business, you do not have to limit yourself to print ad and typical web promotion by using social media, blogging, SEO, and your website. There are video production companies that can make a high-quality demo video for your business, even on a minimal budget. This way, you can effectively promote your product or service and stay competitive in the market.

A start up demo video can be at least ten times more affordable than a marketing campaign with a huge budget, but it can be as effective as the expensive promotional options. Reputable video production companies can create a startup demo video that is effective and properly targeted to create a buzz that can make people notice your business. To do this, the company understands your unique idea and thinks of a good and one of a kind promotional strategy to show that. You can place the start-up demo video on your website and use it to make a sales pitch. It can be shared in social media sites, too. If it is well done, it may go viral and spread quickly to attract more viewers and improve your conversions.

The visuals and images were seen, and the voices and sound heard from videos are more likely to be remembered by an average viewer. Hence, they can deliver more information that is easy to remember compared to when they are presented in written format and in charts. Videos have better recall, making them effective in branding (which is crucial for start-ups, too). When you have a high-quality animated start-up demo video, then you can effectively communicate your idea, tell people what makes it unique and how it is different, and make sure that you can connect with your audience.