Animated Corporate Videos Give Your Company a Marketing Edge

Animation is typically associated as something that appeals only to children, but the colorful visuals, creatively designed characters, playful sounds, and voice talents can appeal to all ages. If you want to make your company stand out from the competition, then you should consider creating an animated corporate video with the help of a production company that specializes in it. Here are some of the ways that an animated corporate video can give your company a marketing edge:

• It shows that you care about the needs of your customers – Many people prefer to watch something rather than read lengthy text. Humans naturally have shorter attentions spans, and in this busy world, most people can’t devote 15 to 20 minutes to reading. Hence, they would rather watch a two to three minute video. When you produce an animated corporate video, you can condense all ideas and messages in a two to three-minute presentation, so you do not have to worry about your audience losing interest halfway through the show.

• It can be more convincing and enthralling than conventional sales talk – As much as possible, animated corporate videos don’t use traditional advertising and sales tactics to promote something. Instead, they appeal to your audience's senses and emotions through enthralling audio and mesmerizing imagery. Moreover, an animated corporate video keeps the message brief and concise, making it more memorable with the help of colorful images and high-quality audio.

• Set the trend – When most companies turn to traditional promotional methods, you can turn to animated corporate videos to create and deliver unique content that has never been seen or used before.

It is important for an animated corporate video to be properly produced with your needs and marketing goals in mind. Hence, find a reputable animated video production company that involves you in all stages of production. They should be able to deliver an effective and reasonably priced animated corporate video in only a few weeks.

An Overview of Sales Video Production

Video production may seem like an ambitious and expensive venture for a small business, but investing in a high-quality sales video will ensure excellent returns. Sales video production is a cost effective strategy to market your brand. A well-produced sales video will increase your online visibility, direct more traffic to your website, and increase your sales. Using a sales video on your landing pages and social media sites will draw your target audience to your business.

One of the best types of sales videos is the animated variant, which is more cost effective to produce than a live action video. Some video production companies can deliver the finished animated sales video to you in four to six weeks. With animation, you can think of any scenario—no matter how impossible—and bring it to life. You can make inanimate objects talk or move, make an animal behave like a human, or create a unique world that suits your product or service.

With well-made animated sales videos, you can explain your product or service more effectively and tell a story using a creatively made metaphor that will help people relate to what you have to offer and understand how it can benefit their lives. Animated sales videos can be a crucial part of your company's promotional and sales campaigns, and you can be sure to achieve your marketing and sales goals with them.

Videos are often capable of effectively telling a story and delivering a memorable message to people using enthralling visuals, music, voice acting, and a well-written plot. It is for this reason that videos are also being used to promote a business or a cause. Sales videos are especially entertaining and memorable when they are properly made and produced by a professional production company. 

Animated Corporate Video Engaging more Customers

Marketing is all about engaging audiences and creating awareness about a specific product, service, brand, or business. Whether you are selling an idea to the general public or your stakeholders, you need a compelling way to present your value proposition; otherwise they will see you as just another business they can reject. Making your corporate presentations more engaging and compelling is key to attracting more business partners and clients and sparking their curiosity enough to want to know more about what you can offer. While some may think that corporate business settings have no space for juvenile things like cartoons and animations, you will be surprised at how they can improve your presentations and marketing efforts.

Animated videos are extremely effective in terms of attracting attention and keeping audiences glued to their screens. Combined with killer graphics and a cohesive narrative, animated corporate videos can truly be a powerful tool to help you keep your audiences engaged and interested. More than being attention grabbers, animated videos serve as practical means to demonstrate concepts and abstract ideas that may be hard to illustrate otherwise. In this way, they help create better awareness of the message you are trying to convey. Done well, an animated corporate video will go a long way to selling your business and attracting more people to your doorstep.

Animated videos keep audiences occupied. They make use of multiple senses to arouse interest and evoke emotions in the viewer. Animations are also very flexible mediums of communication in that they appeal to all ages. While they may seem too juvenile for the grown up world of business, they are actually among the most effective means to communicate complex ideas and concepts to audiences, target clients, and even potential business partners. They make information more digestible and help create a strong engagement between customers.