Monday, 15 June 2015

Why are Product Explainer Videos Important for Business?

Explainer videos have exploded in popularity over the past couple of years due to their proven benefits in online marketing. Not only do search engines put emphasis on video content in their search results and rankings, their algorithm (particularly Google's) also consider the length of time visitors spend on your website—something that online videos impact quite significantly. What is it that makes explainer videos such an effective and, therefore, important marketing medium for businesses? A lot of things:

Explainer videos are 50 times more likely to show up in Google's top search results than products or services marketed through text-only methods on your web pages.

They make online shopping more convenient and less stressful because they help people decide on what products to buy and which services to subscribe to or decline within a matter of minutes, as opposed to browsing for hours to find the appropriate product.

Video trumps words. A 60-second explainer video is equivalent to an average of 1.8 million words or 3,600 home pages.

People are more inclined to making a purchase when they see product demos and videos that explain what the service or business is all about.

There is an average of 100 million people watching a single online video on any given day. This is the kind of reach an explainer video has.

People tend to stay longer on your website as they watch an explainer video embedded on your home page. The longer time they spend on your site, the better for your search ranking and credibility rating.

It is easier for the brain to retain visual and auditory signals offered by online commercials and product explainer videos than text copies and other static forms of communication or promotional material. This makes them a more efficient means of advertizing for businesses.

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