Monday, 15 June 2015

Company Intro Video the Smart Choice

There are many ways to grab consumers' attention, and an intro video is one of them. Companies often have a hard time engaging audiences and potential buyers/clients because they use all the wrong tools to do so. Consumer and web user preferences change on a regular basis, which is why online businesses should always be on the lookout for what their target audiences are demanding. If your website's home page still lives in the fancy, flash era, it's safe to say that you are hopelessly out-of-date and require a huge revamp.

One of the best ways to introduce your brand and company to the public, once they find your corner of the web is through an introductory video. Typically, you only have 10 seconds to capture an average web user's attention before they decide to click away, leaving you with a lost lead and a point in your bounce rate. An intro video helps draw their attention away from the back button and closer to your message.

A short, concise, well-produced, sensible, and engaging introductory video is a valuable asset to your business. Not only does it enhance user engagement in your website, it also help you raise brand awareness while contributing greatly to your overall search optimization efforts.

By now, it is common knowledge that the majority of web users prefer video to text—and for practical reasons. With the number of online distractions there are, few have time to sit through an entire page of content. Not only do people have shorter attention spans, they also prefer a more immersive experience that stimulates senses other than their eyes. An introductory video not only provides this engaging experience, it also allows you to summarize what your company is all about and send your message to your target audiences in a way that enhances their interaction with your brand and builds a deeper connection.

No comments:

Post a Comment