Thursday, 10 December 2015

Spread the Word about Your Business via Short Animated Videos

Are you interested in promoting your business through short animated videos? These quick, easy to digest cartoons can boost go viral as well as boost your search engine rankings if produced effectively. They are also infinitely share-able, making them fantastic marketing tools.

Videos, in general, are some of the best formats for promoting a message, idea, product, or service. In the US alone, video site YouTube accounts for a whopping 18% of all downstream internet traffic. Even more impressively, YouTube is now the second biggest search engine in the world, outperforming Bing, Ask, Yahoo, and other search engines. These numbers show that video—especially short animated videos—have become hugely powerful media. Looking past the millions of videos of adorable kittens and skateboard accidents, you will find businesses from around the globe incorporating animated videos into their overall marketing strategies.

Short animated videos have been shown to improve customer engagement, boost the time people spend on your website, and help convert casual visitors into customers. Use it cleverly and an animated video can turn your website into an interactive and dynamic selling machine that attracts repeat visits. How you use your short animated video will depend largely on the industry you are in and the products or services you offer. Here are some ideas to get you started:

Show off your product. Do you sell a physical product? A short animated video is a powerful method of showcasing what it can do, what it looks like, and how it feels the way pictures and text can’t.

Teach your audience how to do something. Animated how-to videos can give people useful information while ingraining your product or brand in their minds. For example, if you sell dog shampoo, why not create an animated video explaining the most effective ways to wash a dog?

For maximum impact, post new short animations regularly. This gives your audience something to look forward to and can give your sales a big boost. Talk to a professional animation production company to see what your options are.

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