Wednesday, 15 July 2015

5 Ways You Can Benefit from Explainer Animation

Explainer videos could be your next best marketing move, now that you have your website set-up to entertain visitors. Here are five ways that you can benefit from producing explainer animation marketing videos for your business:

They enhance visitor engagement. Visitors tend to groan upon text-heavy web pages. If you let them land on a page with minimal text, prominently embedded video, and a grabbing screen cap, they will immediately be hooked and most likely stay for a couple more minutes or longer to hear what you have to say and even explore your site some more.

They help people understand your business better. One of the greatest advantages to using explainer animation is that it makes complex concepts a lot easier to understand. Explainer videos create visual parallels that people tend to recall more than a page-full of text and marketing copy. There is less room for misinterpretation and confusion when you have an animated explainer to keep visitors informed and at the same time entertained.

They increase conversions. High-quality explainer videos engage people better and in turn, urge them to spend more time in your site and take action. They answer the many questions people have about your business and bridge the gap between consumer and business. By the end of your explainer animation, consumers are ready to take the next step, whether it be buying your product, subscribing to your service, registering for your newsletter, or following you on social media.

They serve as effective elevator pitches that work 24/7—something that traditional marketing simply cannot offer. They help you connect with consumers any time of the day and give them the information they need about your business without having to wait around for consumer support responses to their FAQs.

They are shareable. Not only do visitors get to learn about your business, they also have the opportunity to share what they've learned through various social channels. Videos are also easier to make viral online than any other form of content.

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