Benefits of Investing In Explainer Videos

Explainer videos are not merely shown to introduce and explain what your product is about. They are useful for advertising and promoting your business online, too. An explainer video is typically two to three minutes long, which is good enough to answer all the important questions and provide information about your product or service. Your business could benefit more with an explainer video, even if you have a good SEO program and your website is getting a decent amount of traffic. An explainer video may help increase conversions and widen your customer base.

An average consumer is more likely to buy a product or sign up for a service if he or she knows that it can do for him or her. An explainer video can help convey your idea or message to the viewer in a more concise way. Moreover, a well-crafted video will engage the customer and make him pay more attention to your message and encourage brand recall. Explainer videos may help boost your image as a professional business, too, because they show that you are willing to invest time and money to tell people about your business properly.

An explainer video can make your business stand out, especially if it is creatively made with high-quality sound, visuals, and a story. Animated explainer videos are good examples of this because they are catchy, innovative, fun to watch, and entertaining enough to make viewers pay attention and remember what the message is about.

The Promotion is another reason for investing in high-quality animated explainer videos. You can upload the video in your social media sites to spread awareness about your product or service. This way, you can reach more people without relying too much on your website to promote your message. Customers can learn more about your product or service when they see your video on YouTube or Facebook, then follow through by visiting your actual website.

5 Easy Ways to Find Animated Promotional Videos

Animated promotional videos provide a fun and entertaining way to tell people about your business. To make a high-quality animated promotional video, you need to work with a reputable video production company that specializes in animation. This way, you can be sure that you can rely on skilled and creative individuals who are capable of making an attractive video that can help boost your sales and promote your brand. Here are five easy ways to find the right animation studio that can create your promotional video:

1. Make sure that they specialize in animation. Choose a video production company that has years of experience in making animated videos for a wide range of businesses. They are likelier to have a reliable and streamlined process in place to minimize turnaround time.

2. Pick a company that keeps you involved in all production stages. A good animated video company always consults with their clients before making any crucial decision. Hence, they take time to know your business and your product or service, and they always ask for your approval before finalizing a script, character design, and other important aspects involved in making the animated promotional video.

3. View their portfolio. Look up samples of the animated promotional videos they have produced for other businesses. This way, you can determine the overall quality of their work and see if their style suits your promotional goals. See the amount of videos that they have made. The more high-quality videos they have, the better they are likely to perform for you.

4. How did their samples make you feel? Did you like the animation? Were the video and voiceover clear? Was the story interesting? These factors should help you decide whether to hire them or not.

5. Look up testimonials – Find reviews and feedback on the animation company to learn what other clients would have to say about them. This is a good way to determine the quality of customer service that the company has.

10 Facts about YouTube Video Creation Service That Will Blow Your Mind

The value of video marketing is undeniable and studies have time and again proven just how it positively impacts brand awareness, improves website optimization, and influences and facilitates buying decisions. Here are some fascinating facts about YouTube and video marketing that you can use to enhance your strategies:

•    A survey by eMarketer cites that 32% of mothers regard watching videos as a daily smart phone activity, along with social media engagement and texting. This only means that targeting this demographic is becoming increasingly easier through video.

•    According to Marketing Land, 42% of videos are shared within the first 3 days of being seen. Video creators take advantage of this window as they space out content publication.

•    Another survey from Marketing Land states that 8.6% of people who share videos do so on a daily basis, which can only mean great things for video marketers who rely on their content, going viral.

•    People discuss current events on channels and platforms that support video. According to e-Marketer, 71% of surveyed people discuss news events on Face book and 21% discuss current events on Twitter. This opens up doors for video content that touch upon these significant topics.

•    Top social networks (Facebook, Twitter, and Google+) have their own or are soon to have video upload capabilities. In fact, Facebook is gearing up to rival YouTube as the social network develops video capabilities similar to the video giant.

•    US Teens' top social networks support video. MarketingCharts states that 76% of US teens are on Instagram, 45% are on Facebook, and 59% are on Twitter by the fall of 2014. This makes these video-supporting platforms great avenues to push viral video content targeted at this particular demographic.

•    Video interactions are growing on social media sites, particularly on Facebook, which is starting to make a run for YouTube's share according to Social Bakers.

•    YouTube's viewers are approximately 44% female and 56% male, the majority of which are between 12 and 17 years—something to remember when creating video content for general public consumption.