Animated Corporate Videos Give Your Company a Marketing Edge

Animation is typically associated as something that appeals only to children, but the colorful visuals, creatively designed characters, playful sounds, and voice talents can appeal to all ages. If you want to make your company stand out from the competition, then you should consider creating an animated corporate video with the help of a production company that specializes in it. Here are some of the ways that an animated corporate video can give your company a marketing edge:

• It shows that you care about the needs of your customers – Many people prefer to watch something rather than read lengthy text. Humans naturally have shorter attentions spans, and in this busy world, most people can’t devote 15 to 20 minutes to reading. Hence, they would rather watch a two to three minute video. When you produce an animated corporate video, you can condense all ideas and messages in a two to three-minute presentation, so you do not have to worry about your audience losing interest halfway through the show.

• It can be more convincing and enthralling than conventional sales talk – As much as possible, animated corporate videos don’t use traditional advertising and sales tactics to promote something. Instead, they appeal to your audience's senses and emotions through enthralling audio and mesmerizing imagery. Moreover, an animated corporate video keeps the message brief and concise, making it more memorable with the help of colorful images and high-quality audio.

• Set the trend – When most companies turn to traditional promotional methods, you can turn to animated corporate videos to create and deliver unique content that has never been seen or used before.

It is important for an animated corporate video to be properly produced with your needs and marketing goals in mind. Hence, find a reputable animated video production company that involves you in all stages of production. They should be able to deliver an effective and reasonably priced animated corporate video in only a few weeks.

4 Ways to Make Your Explainer Videos Optimal for Marketing

A good explainer video can hook new customers and dramatically increase sales. You might be wondering—why are videos so effective in marketing? That’s because the human brain is hardwired to detect motion. In a sea of words that is the internet, an explainer video stands out and is likely to be noticed. Having an explainer video on your home page can potentially increase the rate at which passive visitors become buying consumers. But to be successful, your explainer video needs to be optimal for marketing to begin with. How do you ensure this? Here are some tips.

1. Use motion to hit two birds with one stone: information and entertainment. The creative and effective use of movement in a visual format combined with an entertaining overview of your message or product separates a great explainer video from a bad one. Why not try animated videos?

2. Keep it short. Explain everything in less than a minute because your audience doesn’t have time to watch a lengthy video. Show everything a potential customer needs to know about your company: who you are, exactly what you do or produce, and why they should use your services or products.

3. Make it your goal to evoke emotion. The most engaging explainer videos build thoughtful and meaningful visual stories, often using characters, to tug at the emotions of whoever is watching. Go for an explainer video that is loaded with information combined with heartfelt entertainment.

4. Hire a video production company for professional results. A homemade video with low resolution, bad lighting, and a noisy background will only make your company look amateur. Leave your explainer video in the hands of experts to get the best results—videos that you will be proud to put on your website and distribute on social media platforms.

Are you ready to create an explainer video for your new product or service? Try animation, which combines all the elements that make a video optimal for marketing. Talk to an animated video expert to explore your choices. 

A Few Reasons Why Viral Video Agency is Amazing

Videos have always been among the most powerful means to communicate a message or idea, and they continuously evolve with the help of reputable video production agencies. These agencies are experts in creating videos work and help your business succeed and get promoted online. One of the ways that they can achieve this is through viral videos, which are designed to become popular within a short span of time. Here are some of the reasons why you should consider hiring a viral video agency and why you should consider this type of video for your business:

• Professional video production companies know what can get people's attention. Viral videos quickly become popular because of the surprise, fun, or shock elements that are involved in them. Most videos are widely viewed due to their story, uniqueness, and soundtrack, too. Moreover, viral videos can easily be shared, and people will not hesitate to share then when they are visible and easy to find in the social media sites.

• The agency can manipulate all elements of a good viral video into your advertising message. Sharing can be initiated with social media advertising and regular advertising in your blog or website, but remember that the audience is the one that will decide whether to make your message spread or not.

• The video will be tailored to what your target audience wants to see. Viral video agencies take a bit of time to research your target audience and determine your message before writing the script and storyboard. This way, they can be sure to make an original and unique video that is catchy and will entice anyone to look within the first five to seven seconds.

• Optimized for web sharing. More video production agencies are adept and knowledgeable in search engine optimization. They understand how it works, too, and how it is crucial for your video to go viral. Hence, they use appropriate and relevant metadata for the description, tags, and title of your video.

Things You Should Look Out for Before Hiring Business Video Animation Professionals

Now that you have decided to embrace video animation as a part of your overall marketing tactic, hiring a professional video animation company should be first on your list of things to do, especially when you lack the in house talent to do the job. While video production can very easily be taken over by your on-site marketers, it is still best to get experienced hands on board to increase your chances of success.

One mistake many business owners make when it comes to producing explainers and business video animations is treating production projects as added expense instead of a profitable investment. Business videos are important investments because they are extremely effective in getting messages across to potential consumers and existing patrons. In the world where target audiences are most easily hooked by impactful visuals, animations and business videos rule marketing vehicles. They are one of the best ways to set yourself apart and differentiate your business from hundreds of other companies within your domain. Dominating the competition is all about impressing your audiences and simplifying messages in a way that consumers can digest better.

Apart from standard qualifications like good credentials, years of experience, and recommendations from previous clients, there are many other things that you should look for in a reliable video animation firm. First is a diverse work portfolio that showcases their previous projects. This will help you gauge the company's capacities as well as whether or not they can capture the exact look and feel of the business video you want to produce and broadcast. Choose a company that offers comprehensive production and marketing services, on top of other solutions that can ultimately help you enhance your audience and consumer engagement. Find a company that specializes in different motion graphic styles and marketing video types, from explainers to animations, web shorts, viral videos, instructional videos, product demos, and more.

Create a Facebook Video to Boost Your Traffic

The average American views his or her Facebook newsfeed about 14 times a day. Facebook itself claims that four billion videos are being watched in their platform each day. These facts are proof that creating a good video to post on Facebook can be an effective way to boost your website traffic. The world's leading social media site even released the Premium Video Ads campaign in 2013 to help businesses promote themselves more effectively using their platform.

Facebook's premium video ad is an information-rich storytelling format designed for advertisers and it provides your business a good way to increase brand awareness in a short period— as long as your target customer pays attention to your ad. Hence, you need to make sure that your Facebook video is well-made with a unique and attractive concept to engage more viewers.

To make the video more effective, consider uploading it directly to Facebook, and upload it again in YouTube. The social media platform is more likely to show a directly uploaded video to more people, so consider that if you want to increase the views. Use the 'call to action' feature to drive more traffic to your site using the video. Remember to edit the title of the video and make it SEO-friendly, add a description and use appropriate hash tags on it, and choose an attractive thumbnail.

Facebook videos are popular mediums with advertisers and businesses that are launching new products. They can encourage loyalty among your customers and even prompt them to tell their friends and family about you. Videos can be a cost-effective way to have a large-scale and lasting impact in the minds of your target customers, but for best results, you need to be sure to hire a reputable and experienced video production company.

Corporate Animated Videos Becoming Viral on the Web

There is no mathematical or any strictly calculated formula, rules, or steps that you should follow to make a video go viral. Many times, viral videos happen organically, but there certain qualities you should consider achieving and mistakes you should avoid if you want to increase your corporate video's chances of going viral. Here are some basic tips to help you make a corporate viral animation:

• Keep things short. Examine viral videos from the last two years and you will find two things in common—humor and length. Of the two, the latter is an ever-important quality you should strive to achieve when creating a corporate video for online consumption. Excessively long presentations are boring, and there's always the danger of losing viewer interest, which further hurts your chances of going viral. Short videos with engaging and well-rounded content are more attractive to viewers and are shared more often.

• Humor is key. Comedy catches people's attention, and funny videos help you grab them and keep them. The most popularly watched videos on the world's most used video engine (YouTube) are those with comedic value. This is essential because when people search for videos, they are usually looking for fun and entertainment, and humor tickles the right spots in their experience.

• Longevity is important. Viral videos persist. They are never one-day wonders. A successful viral video is not only one that gets shared many times over in a span of a day but in a span of many days, or even weeks. To make a video more viral than a one-day wonder, you must keep it alive and active by a promotion. Viral video promotion helps you share and spread your content in all possible media and social network, thus increasing your publicity and staying power in the minds of your target audiences.

5 Easy Ways to Find Animated Promotional Videos

Animated promotional videos provide a fun and entertaining way to tell people about your business. To make a high-quality animated promotional video, you need to work with a reputable video production company that specializes in animation. This way, you can be sure that you can rely on skilled and creative individuals who are capable of making an attractive video that can help boost your sales and promote your brand. Here are five easy ways to find the right animation studio that can create your promotional video:

1. Make sure that they specialize in animation. Choose a video production company that has years of experience in making animated videos for a wide range of businesses. They are likelier to have a reliable and streamlined process in place to minimize turnaround time.

2. Pick a company that keeps you involved in all production stages. A good animated video company always consults with their clients before making any crucial decision. Hence, they take time to know your business and your product or service, and they always ask for your approval before finalizing a script, character design, and other important aspects involved in making the animated promotional video.

3. View their portfolio. Look up samples of the animated promotional videos they have produced for other businesses. This way, you can determine the overall quality of their work and see if their style suits your promotional goals. See the amount of videos that they have made. The more high-quality videos they have, the better they are likely to perform for you.

4. How did their samples make you feel? Did you like the animation? Were the video and voiceover clear? Was the story interesting? These factors should help you decide whether to hire them or not.

5. Look up testimonials – Find reviews and feedback on the animation company to learn what other clients would have to say about them. This is a good way to determine the quality of customer service that the company has.

6 Useful Tips to Improve Animated Business Videos

Creating a killer animated video for your business is all in your production approach. Here are some useful tips you can follow to enhance your video animations:

•    A well-written script forms the foundation of a successful explainer animation. Many times, it helps to have an outside voice who understands exactly what you are trying to convey when conceptualizing your video's script. This outsider will not only cast a new look into your concept but bring fresh ideas into the table to make your video even more effective. Professional production firms are filled with experienced people like these who can add real value to your business video.

•    The shorter your video is, the better. Remember that the less you say, the better people will be able to recall what your video is all about. Most of the time, all you need is a hook to get people interested enough to take the next step.

•    A well animated business explainer keeps it simple and focuses on basic things like the problem, the proposed solution, how this solution works/its value, and a call to action.

•    Explain product benefits and not its features, value rather than specs. When launching a product, it is tempting to show off as many features and specifications as you can in your video. While this is also important, be sure that you tag these features with the benefits or value they offer to customers, which is quite honestly, all that really matters to them. Leave the tech-specs on your written copy, unless they are major features that absolutely need a mention.

•    Don't ruin a perfectly good animation with poor audio. Use a professional voice that can deliver your message well.

•    Finally, don't forget to have fun creating your animation. This will resonate with your target audience because it will show in the quality of the end product and the voice and tone of the entire video.